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This will irritate marketers who have made Instagram Stories a priority. Instagram has been testing a new Stories presentation UI that essentially hides Stories posts after a certain frame count for the past few weeks. As shown in this screenshot from Content Strategist Claudia Flannery, some Stories are now only displaying the first three frames, with a tiny 'Show all' prompt in the top left corner of the screen. Instagram Stories Frame Restriction That would be easy to overlook, which could mean that if you post more than three frames to your Story, the later ones are much less likely to be seen. According to Flannery: "Obviously, this will result in a significant decrease in views and reach, as most people are unlikely to actively go and click to show all." That, I believe, is correct; however, why would Instagram do so, and will this be made available to all users? When we asked IG for clarification, it responded as follows: "This feature is in its early stag...

As marketers, we naturally began to speculate on how digital marketing might look in a new virtual world. Although the concept of the metaverse may remain enigmatic to some, more and more brands are seeing the metaverse as an opportunity to connect with audiences in ways never before possible and provide exciting and memorable brand experiences. The metaverse isn't going away anytime soon, with an $800 billion market predicted by 2024, and the opportunities presented by metaverse technology appear to be limitless. And how does it relate to digital marketing? This article will provide an overview of metaverse technology, distinguishing between fact and fiction, and explain what the metaverse means for your digital marketing strategy. What Exactly Is the Metaverse? Simply put, the metaverse is an online digital world in which users can immerse themselves through the use of virtual reality (VR) or augmented reality (AR) (AR). Users in the metaverse create avatars that move through a 3...