Why should I have a Landing Page?

Before you even think of investing in your landing page design, let us find out, why we need a landing page. There might be many different reasons that you would have seen in the: 1. They do leave some sort of impression The moment people click on your Landing page, they know about you a little. Now if this is the only thing that people are going to click on that could tell them about you, then this has to be better than everything else! Thus we have to accept that Landing Pages create some sort of impression. And, if it is so, then why not create the right sort of impression, in this case? 2. They miraculously generate leads and conversions They do generate leads and conversions miraculously. But the leads would be generated if our efforts in creating the Landing page are the right efforts. Thus, instead of bluffing around everything try being precise in your efforts of building a landing page. This helps in cutting the clutter and hitting right at the bullseye. 3. They shout out abou...